After waiting on the sidelines for almost a month, I still haven’t seen indications that dCS really fully understand the problem.
Anyone that is a fan of dCS products should be expecting more from the “update” post than it provided. It should be iron clad from the wording that dCS is committed to transparency and to avoid any appearance of review manipulation. In my opinion the update failed to do either.
dCS has always worked with, supported and encouraged independent, subjective reviews of our products. We accept that subjective opinions will be positive and negative and have had our products reviewed independently for over 30 years.
This is the best worded part of the update. But when dCS says the “work with” reviewers that should only be either when the reviewer contacts dCS or when the material being communicated is transparently available to everyone (such as a press release). As I will explain further, it sounds from the dCS expects to continue to have back-channel communications initiated by dCS that if again are brought to light could have the appearance of review manipulation.
In May 2024, my colleague in the USA instructed a lawyer to communicate with GoldenSound in an attempt to reach a resolution. I was aware of this letter and my intention at this point was to reach a solution by mediation or another process – not to instigate a seven-figure lawsuit.
This seems to imply the problem is simpily the dollar amount. Anything printed on a law firm’s letter head is an escalation. When dCS says “I’m not your mommy or your therapist” then it is dCS that has selected to terminate any hope of constructive communication. Then using that choice on the part of dCS to escalate to a law firm just makes the appearance of this situation that much worse. To an outsider this looks like a precursor to imply a SLAPP (Startegic Lawsuit Against Public Participation) action should be expect if review manipulation is not successful. dCS already make an amazing product, it doesn’t need to behave in a way that potentially looks like review manipulation!
Both dCS and Cameron have reflected and accept that were technical elements in the review and our communications that both of us need to discuss fully and clear up for all. The technical details of the points discussed in the original video and our responses are something that both dCS and Cameron are very keen to clear up
This sounds like more back-channel communication and it sounds like Cameron is a potential sock-puppet that will only be speaking the dCS “clear up” language from now on. It completely invalidates what he has to say about dCS from this point forward.
To retain Cameron as an INDEPENDENT reviewer, it should be clearly transparent and public all the communication with him. A partner such as an authorized dealer is someone that should be very keen to clear up content/communication. An independent reviewer’s impressions should be their own and the company should be responding in a public way to that.
Once again I’m truly sorry to Cameron for some of the communications he received – this is not how we wish to do business or who we are, and I will be thoroughly reviewing our internal processes when it comes to any disputes or contentious issue. I personally will be more hands on in this area, learn from this and ensure our actions and communications across the company are reflective of the values we strive to meet.
This again is not a promise to give reviewers independence and keep any communication with them open to the public to provide transparency. If the ex-dCS employee knew his communication had to be made public because it involved an independent reviewer, he probably wouldn’t have said what he did and it wouldn’t have escalated to this point.
as a step toward repairing our relationship we are sending Cameron a dCS Lina system that will be provided for Cameron
Why would you say this?!?! Again, a PARTNER such as an authorized dealer is someone you have a relationship with. An independent reviewer keep a professional distance rather than a relationship with the subject they are trying to provide an unbias review of. Now that dCS has admitted what they did, how do I avoid wondering if Cameron is possibly unconsciously biased in the hope of getting the next reward from dCS in the future?
Overall, it seems like dCS has operated is the majority of information about dCS products come when a customer visits an authorized dealer. A side-effect of this business model is when youtube reviews post “incorrect” or non-conforming information on youtube, they are the only source of the information on that platform. dCS’ “fix” for that seems to be to aggressively back-channel corrections but then dCS no longer has trusted independent reviewers. Instead, what they created is the appearence of youtuber partners that differ very little from authorized dealers as a source of customer information.
If dCS needs there to be a source on youtube that dCS controls the correctness of then dCS should just create their own youtube channel. This has the advantage that the statements made from the dCS channel is clearly labelled as having come from dCS and provides a much more clear line of division with reviewers so the appearance of independence is preserved. This entire situation probably should have ended with a response video from dCS directly posted by dCS to youtube and then left it to the reviewer to accept the public feedback or not on their own terms. But regardless of what the reviewer did, true fans of dCS that are confused should have had that confusion easily cleared up back in 2021 by the dCS video. It is just dCS selected to never make such a channel or video.
I feel like trust in dCS is eroding and the update / “apology” does not really address core issues that need to be fixed.
By the way, I want to give a shout out to James Cook @ dCS for his excellent list of things not to do. I tried my best to follow them.
Hopefully this feedback is helpful to dCS in taking their next step. If not, I’m sorry but I did try.