I always find amusing that people refer dismissively to Apple as “control freaks,” when all they do is provide a wonderfully dependable, vertically-integrated hardware-software ecosystem, that is generally less vulnerable (not immune) to malware, and does not depend on surreptitiously harvesting and monetizing your personal data for its own gain (as does Google). Someone over in a car forum In which I participate just used the same phrase this morning. As if obsessive attention to customer experience is a bad thing. If that’s the definition of “control freak,” I’ll stay signed up.
This is not meant to be flame-bait. I’ve been a computer “person” since 1969. I learned my skills long before there was an Apple. I learned punch cards, DEC, Sun, TI, IBM, Next, and I’ve programmed in a number of different languages. And to this day, I still have two PC devices. But what Apple is obsessive about is the customer experience. And if that’s “control freakish,” then I would submit that so are many other companies whose emphasis first is quality and customer satisfaction. There’s a reason that Apple is the world’s largest company by capitalization; and it’s not because customers don’t like, or are “forced” to use their stuff. It’s because they build better stuff, that is worth a higher price, people are willing to pay it, and it generates significantly higher margins. Sorry for the rant, but it’s that control that leads to customer satisfaction.
I need to go listen to music.