“Just face it many brands take rather ordinary cables, puts on a nice sleeve and makes the marketing department write some cool stuff about what they came up with.”
And the pricing can have no relationship at all to either the materials used, cost of construction and other “on” costs (wages, rent, tax, advertising etc.).
There is one very well known audiophile cable company who, like many such companies have several ranges of cable at various price points. However the price points are just that and often seem to have little to do with the cable itself but only with the range in which it finds itself. For example this company makes one cable in their lower price range that sells for 190 gbp. They do not offer a cable for a similar purpose until two further ranges up. There the cable of the same length and purpose sells for 710 gbp. The difference between the two? They are basically identical except for different coloured sheaths and the expensive one uses its single strand conductor of the same copper as the cheaper one but one AWG thicker ( for a 1m length probably costing, what?, a penny more at best). That is it. Same design, same construction, made in the same plant and probably by the same staff; different colour and one wire slightly thicker.
I am not decrying the fact that these cables may well offer good sound. It is just that the prices charged are often difficult to find any kind of justification for. One UK audio journalist refers to these companies as " cable bandits" . I’ll leave you to decide