Professionally, my company deals with consumers. This means that with respect to audio, I am a novice, and I am here to learn. Many members of this community possess expertise in audio and engineering. I am grateful that they are active here, so that I can learn from them/you… Thank You!
The most important thing when you work with consumers–i.e., my job, dealing with members of the public–is trust. There is an information assymmetry that naturally develops, between a company and a consumer–because I and my team spend 12+ hours a day on the same topic, and the public doesn’t–that results in us knowing more about our industry than a random member of the public. This result is obvious and I take this trust very seriously. As an corroborating example, the engineering team at dCS certainly possesses more knowledge about audio engineering than any of us individually and I trust them. Accordingly, I buy dCS’s products. (If the aforementioned statement isn’t true, please apply now, so we all can benefit!)
Accordingly and conversely, it infuriates me when someone in a position of trust violates the trust of the public.
As such, this what a “respected” reviewer wrote at The Absolute Sound wrote about MQA:
“To recap, MQA is a technology that simultaneously improves digital sound quality while dramatically lowering the bit-rate. It’s an encode-decode system, meaning that for maximum fidelity the music must be encoded with MQA, and played back through a device with MQA decoding.”
This is, forgive my “french”, Absolute Bullsh-t.
If this statement, published on-line with thousands and thousands of views over a decade, and part of a massive, corrordinated, mis-information campaign, doesn’t make you furious, then click “Back” or “Delete”, and move on.
If it does infuriate you, I encourage you to think for yourself, challenge the audio press, challenge the audio manufacturers, challenge your dealers, challenge that new “X,” whatever it may be, and everything you hear or read, to seek your “truth.”
In audio, there is only one goal: “Only The Music.”