For the dCS members that have Melco products. As from today the Melco brand does not exist! It will be known as DELA.
Having spent about £10,000 in last few weeks on several products, I’m a tad nervous.
It‘s just re-branding, you can‘t go wrong with their stuff
Actually, the Dela branding has existed alongside Melco, but was exclusive to Japan only. So, in effect they’re just consolidating to a single brandname.
In the Netherlands DELA is the name of the biggest funeral insurance company…
…reminds me of DATSUN and NISSAN
I really must brush up on my Japanese! What did that say?
That in fact the “Dela” branding has been around even longer than “Melco”!
So is Melco dead?
Yes, but the risk might be covered
As a brand name,yes. Just like you can no longer get a Marathon bar but have a to buy Snickers or cannot clean your sink with Jif but with Cif.
Interestingly, AA usually buys a page ad in HFN for Melco but this month it is missing. I daresay that the rebrand has something to do with this. A DELA ad next issue?
Of course if you are concerned that the logo on your new N5 reads Melco and not DELA I am sure that your dealer can correct this with his merry phrase " Let’s start with the long number of your credit card".